Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
Roger:
Just a quick note to say "thanks" for the great role-play time on Tuesday. In my several years of involvement with Sandler and President's Club, yesterday's session was by far the most productive that I have experienced in terms of working on my 30 second commercial, UFC, and hook questions/statements. The situations were suprisingly "real" in how they felt, and I had an opportunity to "be creative" in a safe setting and to try some things that I haven't been consistent about doing. I feel energized today as I work through my cookbook of cold and referral calls, and I'm looking forward to an important meeting this afternoon to put the role-play into action. Thanks for your investment in me as a sales professional - I value your input and suggestions, and especially the passion you bring to the weekly PC sessions.
Kevin M. Savage, Ph. D., R.P.G. Engineering and Construction Services Division, Bowser-Morner, Inc.