The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Wall Street Journal Bestseller and #1 Amazon Sales Book!
...available NOW at Amazon.com!
- Don't spill your candy in the lobby.
- Money DOES grow on trees.
- People buy in spite of the hard sell, not because of it.
- Work smart, not hard.
Until now, these unique rules (and 45 more) were given out only to Sandler® clients in training and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training® CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
Click here to order your copy!
Click here to listen to the author.
Click here to read a chapter.
Click here to read endorsements.
"It seemed like our industry had changed...prices had risen dramatically, sales were tougher, and I was having a lower closing rate. I felt like I needed to improve what I was doing. Now every week Sandler is keeping me focused...it gets down to the real issues involved in sales. Other sales training I've been in dealt more with trying to put the best spin, the best polish on your proposal - features and benefits - that kind of thing. And the truth of the matter is that people really aren't that interested in what we as salespeople have to say. Sandler is a reality check. It gets us away from being sales-oriented to just providing what the customer wants."
Randy Watkins, Owner Watkins Mechanical Services